The SPiN Style

Engagement marketing is a phrase that we feel best describes what we do.

Unlike ads, which tend to expose consumers to a product, service or event, these days it's necessary to engage them as well.

Even if you catch their attention via exposure, to hold their attention and keep them interested is a challenge that we understand and appreciate. Thus, we try to avoid boring, run-of-the-mill methods.

We also believe that today credibility is an important aspect of a company's marketing philosophy, and thus prefer to use credible avenues to channel the message. Like preferring an editorial over an advertorial. Or a peer recommendation via a positive experience, instead of an advertisement.

We believe companies today need to reconsider their spend on advertising, and channel  more resources to marketing and public relations initiatives, as advertisements increasingly tend to be ignored, lack objectivity and are not as cost-effective.