Chris Langan, is by far, the cleverest man in the world. Just how clever? The average bloke’s IQ is about a 100. Chris’s top’s the cerebral chart at 200.Einstein was said to have an IQ of 150. He was speaking by 6 months of age. He could walk into a foreign language class and in 2-3 minutes, skim the texts and ace the test.
In 2008, he appeared on a TV show, 1 vs 100 where a single man pits his wits against a 100 ordinary people. Chris took USD250k home …

Einstein-haired celebrated and bestselling author of “Blink” and “Tipping Point” is back with another jolt of uncommon insight. His new book, “The Outliers,” dedicates itself to tell the secret of success and it seems that talent isn’t just it. He pursues the fact that success is born out of opportunity, hard work, timing and luck.
From Bill Gates to Steve Jobs, to the Beatles, Gladwell suggests that success = 50% perspiration + 40% situational + 10% inspiration.
Although an ardent fan of Gladwell’s magic touch of making unfathomable research data into enjoyable …

So what?
If you can’t answer this, junk it and start over.

Account people should know their clients like the back of their hand. It makes their communications plan a whole lot tighter.

Do field trips. Meet your client’s customers, travel with the salespeople.
Live a little in the client’s work space. Walk the corridors, eat at their haunts, see how they work.
Spend quality time with them. Get to know them outside of their workspace. How about a meal?
Know the trade. Reap more knowledge about their industry, check their webbies, Google them up once a month. Keep and eye on the enemy. Quarterly, provide …

Agencies are places where the water tanks are laced with adrenaline. A client’s phone call is met with a scuttling of little feet, yes – much like roaches when you suddenly turn on the kitchen lights.
In the midst of the scurry and hurry to write something down, the springing into action, and organizing a team and whacking up a budget, sometimes the whole point is lost.
The point :  WHAT DO YOU WANT THIS CAMPAIGN TO ACHIEVE?
The client and agency should always agree to start every campaign with either all or …