Here’s the basic profile.

A cult brand isn’t accountable to any authority except his own. The cult brand is always in charge one hundred percent. The brand dictates how the subjects spend every minute of their time. Cult leaders are masters at getting their message across in very subtle ways, so that even if they’re caught on a wiretap their comments won’t incriminate them specifically. But the subjects understand the shorthand. He’ll polarize issues and create conflicts based on them versus us, black and white. The cult is right and …

1. Website
2. E-mail
3. Advertisements
4. Blogging
5. Signages
6. Circulars
7. In store decorations

Seven steps to unleash the creativity, but more importantly, the effectiveness!
1. Find the drama. What’s so interesting about your product?
2. Translate it into benefit. People buy benefits. NOT features. People don’t buy cars – they buy cool factors, speed, poshness, stylo-mylo-ness, economy, performance or power. Stick with one two or three.
3. State your product’s USP as honestly as possible. Use “almost” if you aren’t sure.
4. Motivate your target to get involved – request them to visit a store, make a phone call, visit website, free …

Easy-peasy.
1. Name purpose in a sentence with target audience in mind
2. Name product USP (something that your product or service has that no one else has)
3. Name emotion to be involved

E.g
The purpose of Hell’s Angels beer will be to convince legal drinking age males – 18-45 –that Hell’s Angel’s beer will make you extra cool. This will be accomplished by listing the unique taste of Hell’s Angels, extra smooth with a flourish of tangerine at the end. The mood and tone of the advertising will be gothic, funny, …

What to do when the bear is on rampage – take out an insurance on your business by marketing.

Guerilla marketers know that bad times are not an excuse to slow down. In fact it is time to gear up! It’s time for a picking! Here’s some reasons why smart marketers step up when times are down!

1. People will forget you (WARGH!) – the average Malaysian public is bombarded with X amount of advertising messages in a day! In a study, a TV commercial was shown on TV once …