Graphic design and typography superstar, Stefan Sagmeister, recently created Standard Chartered  a masterpiece. In the era where giant financial institutions have bit the dust, leaving insecurity littered in its wake - it is a timely indeed for this declaration : “Here for good.” Fantastic copy too.
“Can a bank really stand for something? Can it balance its ambition with its conscience? To do what it must. Not what it can. As not everything in life that counts can be counted. …

The mayor of Topeka, Kansas recently induced the sound of jaws dropping all over the world. His city was changing its name to Google. And Google, to return the honor, has changed it’s name to Topeka.
Eric Schmidt on Google’s blog has declared that : Googlers should be now referred to as “Topekers,” or “Topekans,” and everything Google should be renamed to Topeka, giving birth to Topeka News, Topeka Talk etc. The post included rules for “proper Topeka usage” such as “before our blind date, I had ‘Topeka’d him.”
It was all …

Why do marketing people need to know this? Because reputation building is long-term, not short term. Remind your selected spokesperson to speak from the heart. Train your spokesperson to do so during media workshops.

7 Tell-Tale Body Language Signs
1. Little or no eye contact
2. Physical expression will be limited - gestures will be mechanical
3. Person seems to shrink or take less space
4. Hands may go up to throat or face
5. Unlikely to touch his chest with open gestures
6. Timing between gestures and words are off
7. Emotions and …

No it wasn’t a demonstration against a politician.

Ass-vertisers and marketers, don’t get your knickers in a bunch in the softening economy. If you are a creative brand, get creative.

Here’s a sight which jarred even New York city’s most jaded commuters. Scantily clad men and women in front of Grand Central Terminal flashing underwear with “Booty Call” on their bums. Cameras flashed, employees gaped from high-rise windows, photos were posted on the internet.

It was a marketing campaign by New York Health and Racquet Club to …

There is often a great abyss ( or what marketing people call a perception gap) between what a company’s marketing people think about the brand (after orientation, mind-warping literature, and being surrounded by company slogans day and night) and what the people on the street REALLY think about a brand.

Here’s a quick acid test. Grab your video cam, grab your most thick-skinned executive, or a long-suffering friend – preferably a good-looking one and hit the street. Ask 20 people within your target market what they REALLY think …