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	<title>Sir Spinalot’s Blog</title>
	<link>http://spin.my/blog</link>
	<description>     A Spin A Day Keeps The Small Biz Alive</description>
	<lastBuildDate>Wed, 16 Jun 2010 18:23:59 +0000</lastBuildDate>
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		<title>Big Problems Do Not Require Big Solutions!!</title>
		<description><![CDATA[Big problems DO NOT require big solutions. Ad man Rory  Sutherland says sometimes the simplest are the best. A lesson in behavioral economics included.

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		<link>http://spin.my/blog/2010/06/big-problems-do-not-require-big-solutions/</link>
			</item>
	<item>
		<title>Why We Believe In Aliens</title>
		<description><![CDATA[Michael Shermer proposes that our tendency to believe strange things stem from the brain&#8217;s most basic, hard-wired survival skills. At TED he explains what they are, and how they get us into trouble.


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		<link>http://spin.my/blog/2010/06/why-we-believe-in-aliens/</link>
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	<item>
		<title>While All Things Change, Madonna Remains the Same</title>
		<description><![CDATA[
Back in my days, it was the good old times of the Rolodex, typewriters and Cyndi Lauper. Now we have Blackberries, Ipods, pads, etcetera and Lady Gaga. We have come a long way. The only constant since then is Madonna. 
Back in 1984, her chart-topping single was titled, “Like a Virgin.” Her most recent chart-topping single was titled, “Give it To Me.” In business, we call it kaizen – continuous improvement.


Understanding this tectonic shift in power is crucial towards navigating brand sthrough a changing landscape. Learning how to use the ...]]></description>
		<link>http://spin.my/blog/2010/05/while-all-things-change-madonna-remains-the-same/</link>
			</item>
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		<title>How To Deal With Haters According to Tim Ferris</title>
		<description><![CDATA[Tim Ferris has 7 ways to deal with haters. Maybe we can all take a leaf from the guru of the &#8220;Four Hour Workweek&#8221; in our lives. Hey, after all &#8211; he&#8217;s only working four hours a week, yet makes millions, and pursues his passion endlessly. Originally posted by Amy-Mae Elliot on Mashable in her piece : Tim Ferriss : 7 Great Principles for Dealing with Haters.
1. It doesn’t matter how many people don’t get  it. What matters is how many people do.

Ferris argues that if your  objective ...]]></description>
		<link>http://spin.my/blog/2010/05/how-to-deal-with-haters-according-to-tim-ferris/</link>
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	<item>
		<title>Levitating Liberty Literally</title>
		<description><![CDATA[To launch the KLM Economy Comfort seats, the airline levitated a man. Magician Ramana seemingly floats on an invisible seat &#8211; tying in wit KLM&#8217;s new advertising campaign, &#8221; Choose Your Personal Kind of Comfort.&#8221; It&#8217;s a creativity that injects a little wonder and magic into our lives, and float in the air with pleasure. 
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		<link>http://spin.my/blog/2010/05/levitating-liberty-literally/</link>
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	<item>
		<title>Good Bank, Great Typographer</title>
		<description><![CDATA[Graphic design and typography superstar, Stefan Sagmeister, recently created Standard Chartered  a masterpiece. In the era where giant financial institutions have bit the dust, leaving insecurity littered in its wake &#8211; it is a timely indeed for this declaration : &#8220;Here for good.&#8221; Fantastic copy too.
&#8220;Can a bank really stand for something?  						  Can it balance its ambition with its conscience?  						  To do what it must. Not what it can.  						  As not everything in life that counts can be counted.  						 ...]]></description>
		<link>http://spin.my/blog/2010/05/good-bank-great-typographer/</link>
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	<item>
		<title>Google Changes it&#8217;s Name to Topeka</title>
		<description><![CDATA[The mayor of Topeka, Kansas recently induced the sound of jaws dropping all over the world. His city was changing its name to Google. And Google, to return the honor, has changed it&#8217;s name to Topeka.
Eric Schmidt on Google&#8217;s blog has declared that : Googlers should be now referred to as &#8220;Topekers,&#8221; or &#8220;Topekans,&#8221; and everything Google should be renamed to Topeka, giving birth to Topeka News, Topeka Talk etc. The post included rules for &#8220;proper Topeka usage&#8221; such as &#8220;before our blind date, I had &#8216;Topeka&#8217;d him.&#8221;
It was all ...]]></description>
		<link>http://spin.my/blog/2010/05/google-to-change-its-name-to-topeka/</link>
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	<item>
		<title>How To Tell If Your PR Person Is Lying</title>
		<description><![CDATA[
Why do marketing people need to know this? Because reputation building is long-term, not short term. Remind your selected spokesperson to speak from the heart. Train your spokesperson to do so during media workshops. 
 
7 Tell-Tale Body Language Signs 
1. Little or no eye contact
2. Physical expression will be limited &#8211; gestures will be mechanical 
3. Person seems to shrink or take less space
4. Hands may go up to throat or face
5. Unlikely to touch his chest with open gestures
6. Timing between gestures and words are off
7. Emotions and ...]]></description>
		<link>http://spin.my/blog/2009/05/how-to-tell-if-your-pr-person-is-lying/</link>
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		<title>Booty Call Marketing</title>
		<description><![CDATA[
No it wasn’t a demonstration against a politician. 
 
Ass-vertisers and marketers, don’t get your knickers in a bunch in the softening economy. If you are a creative brand, get creative. 
 
Here’s a sight which jarred even New York city’s most jaded commuters. Scantily clad men and women in front of Grand Central Terminal flashing underwear with “Booty Call” on their bums. Cameras flashed, employees gaped from high-rise windows, photos were posted on the internet. 
 
It was a marketing campaign by New York Health and Racquet Club to ...]]></description>
		<link>http://spin.my/blog/2009/05/booty-call-marketing/</link>
			</item>
	<item>
		<title>The Quick Acid Test For Your Brand</title>
		<description><![CDATA[ There is often a great abyss ( or what marketing people call a perception gap) between what a company’s marketing people think about the brand (after orientation, mind-warping literature, and being surrounded by company slogans day and night) and what the people on the street REALLY think about a brand. 
 
Here’s a quick acid test. Grab your video cam, grab your most thick-skinned executive, or a long-suffering friend – preferably a good-looking one and hit the street. Ask 20 people within your target market what they REALLY think ...]]></description>
		<link>http://spin.my/blog/2009/05/the-quick-acid-test-for-your-brand/</link>
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