Big problems DO NOT require big solutions. Ad man Rory Sutherland says sometimes the simplest are the best. A lesson in behavioral economics included.

Michael Shermer proposes that our tendency to believe strange things stem from the brain’s most basic, hard-wired survival skills. At TED he explains what they are, and how they get us into trouble.

Chris Langan, is by far, the cleverest man in the world. Just how clever? The average bloke’s IQ is about a 100. Chris’s top’s the cerebral chart at 200.Einstein was said to have an IQ of 150. He was speaking by 6 months of age. He could walk into a foreign language class and in 2-3 minutes, skim the texts and ace the test.
In 2008, he appeared on a TV show, 1 vs 100 where a single man pits his wits against a 100 ordinary people. Chris took USD250k home …

Einstein-haired celebrated and bestselling author of “Blink” and “Tipping Point” is back with another jolt of uncommon insight. His new book, “The Outliers,” dedicates itself to tell the secret of success and it seems that talent isn’t just it. He pursues the fact that success is born out of opportunity, hard work, timing and luck.
From Bill Gates to Steve Jobs, to the Beatles, Gladwell suggests that success = 50% perspiration + 40% situational + 10% inspiration.
Although an ardent fan of Gladwell’s magic touch of making unfathomable research data into enjoyable …