To launch the KLM Economy Comfort seats, the airline levitated a man. Magician Ramana seemingly floats on an invisible seat – tying in wit KLM’s new advertising campaign, ” Choose Your Personal Kind of Comfort.” It’s a creativity that injects a little wonder and magic into our lives, and float in the air with pleasure.

Graphic design and typography superstar, Stefan Sagmeister, recently created Standard Chartered  a masterpiece. In the era where giant financial institutions have bit the dust, leaving insecurity littered in its wake – it is a timely indeed for this declaration : “Here for good.” Fantastic copy too.
“Can a bank really stand for something? Can it balance its ambition with its conscience? To do what it must. Not what it can. As not everything in life that counts can be counted. …