Big problems DO NOT require big solutions. Ad man Rory Sutherland says sometimes the simplest are the best. A lesson in behavioral economics included.

Michael Shermer proposes that our tendency to believe strange things stem from the brain’s most basic, hard-wired survival skills. At TED he explains what they are, and how they get us into trouble.

Tim Ferris has 7 ways to deal with haters. Maybe we can all take a leaf from the guru of the “Four Hour Workweek” in our lives. Hey, after all – he’s only working four hours a week, yet makes millions, and pursues his passion endlessly. Originally posted by Amy-Mae Elliot on Mashable in her piece : Tim Ferriss : 7 Great Principles for Dealing with Haters.
1. It doesn’t matter how many people don’t get it. What matters is how many people do.

Ferris argues that if your objective …

The mayor of Topeka, Kansas recently induced the sound of jaws dropping all over the world. His city was changing its name to Google. And Google, to return the honor, has changed it’s name to Topeka.
Eric Schmidt on Google’s blog has declared that : Googlers should be now referred to as “Topekers,” or “Topekans,” and everything Google should be renamed to Topeka, giving birth to Topeka News, Topeka Talk etc. The post included rules for “proper Topeka usage” such as “before our blind date, I had ‘Topeka’d him.”
It was all …

Why do marketing people need to know this? Because reputation building is long-term, not short term. Remind your selected spokesperson to speak from the heart. Train your spokesperson to do so during media workshops.

7 Tell-Tale Body Language Signs
1. Little or no eye contact
2. Physical expression will be limited – gestures will be mechanical
3. Person seems to shrink or take less space
4. Hands may go up to throat or face
5. Unlikely to touch his chest with open gestures
6. Timing between gestures and words are off
7. Emotions and …

No it wasn’t a demonstration against a politician.

Ass-vertisers and marketers, don’t get your knickers in a bunch in the softening economy. If you are a creative brand, get creative.

Here’s a sight which jarred even New York city’s most jaded commuters. Scantily clad men and women in front of Grand Central Terminal flashing underwear with “Booty Call” on their bums. Cameras flashed, employees gaped from high-rise windows, photos were posted on the internet.

It was a marketing campaign by New York Health and Racquet Club to …

What to do when the bear is on rampage – take out an insurance on your business by marketing.

Guerilla marketers know that bad times are not an excuse to slow down. In fact it is time to gear up! It’s time for a picking! Here’s some reasons why smart marketers step up when times are down!

1. People will forget you (WARGH!) – the average Malaysian public is bombarded with X amount of advertising messages in a day! In a study, a TV commercial was shown on TV once …

Chris Langan, is by far, the cleverest man in the world. Just how clever? The average bloke’s IQ is about a 100. Chris’s top’s the cerebral chart at 200.Einstein was said to have an IQ of 150. He was speaking by 6 months of age. He could walk into a foreign language class and in 2-3 minutes, skim the texts and ace the test.
In 2008, he appeared on a TV show, 1 vs 100 where a single man pits his wits against a 100 ordinary people. Chris took USD250k home …