1. Website
2. E-mail
3. Advertisements
4. Blogging
5. Signages
6. Circulars
7. In store decorations

Seven steps to unleash the creativity, but more importantly, the effectiveness!
1. Find the drama. What’s so interesting about your product?
2. Translate it into benefit. People buy benefits. NOT features. People don’t buy cars – they buy cool factors, speed, poshness, stylo-mylo-ness, economy, performance or power. Stick with one two or three.
3. State your product’s USP as honestly as possible. Use “almost” if you aren’t sure.
4. Motivate your target to get involved – request them to visit a store, make a phone call, visit website, free …

Easy-peasy.
1. Name purpose in a sentence with target audience in mind
2. Name product USP (something that your product or service has that no one else has)
3. Name emotion to be involved

E.g
The purpose of Hell’s Angels beer will be to convince legal drinking age males – 18-45 –that Hell’s Angel’s beer will make you extra cool. This will be accomplished by listing the unique taste of Hell’s Angels, extra smooth with a flourish of tangerine at the end. The mood and tone of the advertising will be gothic, funny, …

What to do when the bear is on rampage – take out an insurance on your business by marketing.

Guerilla marketers know that bad times are not an excuse to slow down. In fact it is time to gear up! It’s time for a picking! Here’s some reasons why smart marketers step up when times are down!

1. People will forget you (WARGH!) – the average Malaysian public is bombarded with X amount of advertising messages in a day! In a study, a TV commercial was shown on TV once …

Chris Langan, is by far, the cleverest man in the world. Just how clever? The average bloke’s IQ is about a 100. Chris’s top’s the cerebral chart at 200.Einstein was said to have an IQ of 150. He was speaking by 6 months of age. He could walk into a foreign language class and in 2-3 minutes, skim the texts and ace the test.
In 2008, he appeared on a TV show, 1 vs 100 where a single man pits his wits against a 100 ordinary people. Chris took USD250k home …

So what?
If you can’t answer this, junk it and start over.

Account people should know their clients like the back of their hand. It makes their communications plan a whole lot tighter.

Do field trips. Meet your client’s customers, travel with the salespeople.
Live a little in the client’s work space. Walk the corridors, eat at their haunts, see how they work.
Spend quality time with them. Get to know them outside of their workspace. How about a meal?
Know the trade. Reap more knowledge about their industry, check their webbies, Google them up once a month. Keep and eye on the enemy. Quarterly, provide …

Agencies are places where the water tanks are laced with adrenaline. A client’s phone call is met with a scuttling of little feet, yes - much like roaches when you suddenly turn on the kitchen lights.
In the midst of the scurry and hurry to write something down, the springing into action, and organizing a team and whacking up a budget, sometimes the whole point is lost.
The point :  WHAT DO YOU WANT THIS CAMPAIGN TO ACHIEVE?
The client and agency should always agree to start every campaign with either all or …

Well, it does.
Option A : A large, well-known, brand name agency with a long term track record of success.
Option B : A small, relatively unknown firm with a short track record.
Let’s say both performs well. How do you make a choice?
Option A if :

You need ice-breakers at those corporate cocktails
You like your account managers to change every season
You like to brag on how much you spend on your PR people - somehow “I only spent a 120 big ones on my PR is not as glamorous as saying I spent …