Big problems DO NOT require big solutions. Ad man Rory Sutherland says sometimes the simplest are the best. A lesson in behavioral economics included.

To launch the KLM Economy Comfort seats, the airline levitated a man. Magician Ramana seemingly floats on an invisible seat - tying in wit KLM’s new advertising campaign, ” Choose Your Personal Kind of Comfort.” It’s a creativity that injects a little wonder and magic into our lives, and float in the air with pleasure.

The mayor of Topeka, Kansas recently induced the sound of jaws dropping all over the world. His city was changing its name to Google. And Google, to return the honor, has changed it’s name to Topeka.
Eric Schmidt on Google’s blog has declared that : Googlers should be now referred to as “Topekers,” or “Topekans,” and everything Google should be renamed to Topeka, giving birth to Topeka News, Topeka Talk etc. The post included rules for “proper Topeka usage” such as “before our blind date, I had ‘Topeka’d him.”
It was all …

There is often a great abyss ( or what marketing people call a perception gap) between what a company’s marketing people think about the brand (after orientation, mind-warping literature, and being surrounded by company slogans day and night) and what the people on the street REALLY think about a brand.

Here’s a quick acid test. Grab your video cam, grab your most thick-skinned executive, or a long-suffering friend – preferably a good-looking one and hit the street. Ask 20 people within your target market what they REALLY think …

Here’s the basic profile.

A cult brand isn’t accountable to any authority except his own. The cult brand is always in charge one hundred percent. The brand dictates how the subjects spend every minute of their time. Cult leaders are masters at getting their message across in very subtle ways, so that even if they’re caught on a wiretap their comments won’t incriminate them specifically. But the subjects understand the shorthand. He’ll polarize issues and create conflicts based on them versus us, black and white. The cult is right and …

1. Website
2. E-mail
3. Advertisements
4. Blogging
5. Signages
6. Circulars
7. In store decorations

What to do when the bear is on rampage – take out an insurance on your business by marketing.

Guerilla marketers know that bad times are not an excuse to slow down. In fact it is time to gear up! It’s time for a picking! Here’s some reasons why smart marketers step up when times are down!

1. People will forget you (WARGH!) – the average Malaysian public is bombarded with X amount of advertising messages in a day! In a study, a TV commercial was shown on TV once …