Big problems DO NOT require big solutions. Ad man Rory Sutherland says sometimes the simplest are the best. A lesson in behavioral economics included.

Back in my days, it was the good old times of the Rolodex, typewriters and Cyndi Lauper. Now we have Blackberries, Ipods, pads, etcetera and Lady Gaga. We have come a long way. The only constant since then is Madonna.
Back in 1984, her chart-topping single was titled, “Like a Virgin.” Her most recent chart-topping single was titled, “Give it To Me.” In business, we call it kaizen – continuous improvement.

Understanding this tectonic shift in power is crucial towards navigating brand sthrough a changing landscape. Learning how to use the …

Tim Ferris has 7 ways to deal with haters. Maybe we can all take a leaf from the guru of the “Four Hour Workweek” in our lives. Hey, after all - he’s only working four hours a week, yet makes millions, and pursues his passion endlessly. Originally posted by Amy-Mae Elliot on Mashable in her piece : Tim Ferriss : 7 Great Principles for Dealing with Haters.
1. It doesn’t matter how many people don’t get it. What matters is how many people do.

Ferris argues that if your objective …

Why do marketing people need to know this? Because reputation building is long-term, not short term. Remind your selected spokesperson to speak from the heart. Train your spokesperson to do so during media workshops.

7 Tell-Tale Body Language Signs
1. Little or no eye contact
2. Physical expression will be limited - gestures will be mechanical
3. Person seems to shrink or take less space
4. Hands may go up to throat or face
5. Unlikely to touch his chest with open gestures
6. Timing between gestures and words are off
7. Emotions and …

Account people should know their clients like the back of their hand. It makes their communications plan a whole lot tighter.

Do field trips. Meet your client’s customers, travel with the salespeople.
Live a little in the client’s work space. Walk the corridors, eat at their haunts, see how they work.
Spend quality time with them. Get to know them outside of their workspace. How about a meal?
Know the trade. Reap more knowledge about their industry, check their webbies, Google them up once a month. Keep and eye on the enemy. Quarterly, provide …

Agencies are places where the water tanks are laced with adrenaline. A client’s phone call is met with a scuttling of little feet, yes - much like roaches when you suddenly turn on the kitchen lights.
In the midst of the scurry and hurry to write something down, the springing into action, and organizing a team and whacking up a budget, sometimes the whole point is lost.
The point :  WHAT DO YOU WANT THIS CAMPAIGN TO ACHIEVE?
The client and agency should always agree to start every campaign with either all or …