Big problems DO NOT require big solutions. Ad man Rory Sutherland says sometimes the simplest are the best. A lesson in behavioral economics included.

Graphic design and typography superstar, Stefan Sagmeister, recently created Standard Chartered  a masterpiece. In the era where giant financial institutions have bit the dust, leaving insecurity littered in its wake - it is a timely indeed for this declaration : “Here for good.” Fantastic copy too.
“Can a bank really stand for something? Can it balance its ambition with its conscience? To do what it must. Not what it can. As not everything in life that counts can be counted. …

No it wasn’t a demonstration against a politician.

Ass-vertisers and marketers, don’t get your knickers in a bunch in the softening economy. If you are a creative brand, get creative.

Here’s a sight which jarred even New York city’s most jaded commuters. Scantily clad men and women in front of Grand Central Terminal flashing underwear with “Booty Call” on their bums. Cameras flashed, employees gaped from high-rise windows, photos were posted on the internet.

It was a marketing campaign by New York Health and Racquet Club to …

Seven steps to unleash the creativity, but more importantly, the effectiveness!
1. Find the drama. What’s so interesting about your product?
2. Translate it into benefit. People buy benefits. NOT features. People don’t buy cars – they buy cool factors, speed, poshness, stylo-mylo-ness, economy, performance or power. Stick with one two or three.
3. State your product’s USP as honestly as possible. Use “almost” if you aren’t sure.
4. Motivate your target to get involved – request them to visit a store, make a phone call, visit website, free …

Easy-peasy.
1. Name purpose in a sentence with target audience in mind
2. Name product USP (something that your product or service has that no one else has)
3. Name emotion to be involved

E.g
The purpose of Hell’s Angels beer will be to convince legal drinking age males – 18-45 –that Hell’s Angel’s beer will make you extra cool. This will be accomplished by listing the unique taste of Hell’s Angels, extra smooth with a flourish of tangerine at the end. The mood and tone of the advertising will be gothic, funny, …

Chris Langan, is by far, the cleverest man in the world. Just how clever? The average bloke’s IQ is about a 100. Chris’s top’s the cerebral chart at 200.Einstein was said to have an IQ of 150. He was speaking by 6 months of age. He could walk into a foreign language class and in 2-3 minutes, skim the texts and ace the test.
In 2008, he appeared on a TV show, 1 vs 100 where a single man pits his wits against a 100 ordinary people. Chris took USD250k home …

So what?
If you can’t answer this, junk it and start over.