Winston Churchill once said that writing a book goes through five phases. In phase one, it is a novelty or a toy. But by phase five, it becomes a tyrant ruling your life. And just when you are about to be reconciled to your servitude, you kill the monster and fling it to the public.

Spin started out as a novelty born of passion.  Marketing has become our life, and the blog is flinging it to you. In the hopes that it helps. We want to use this blog to introduce to you what goes on in our head, ideas that we find interesting along the way, and to take you along with us in our ongoing journey to find, what’s the new and what’s the skew on the Darwinian marketing world.

We believe that every business has it’s own contribution to the marketplace and we hope we can.

If necessity is the mother of invention, then this blog stands testament. Too many companies are old school, so we take on the new tack – using unconventional wisdom to build unconventional strategies. This blog is meant to be largely participatory. With the hopes that you learn from us, we can learn from you.  And as we move along, we share our discoveries with you and we hope you, with us.

We read the books you don’t, we surf where you don’t, we meet people you don’t. We tell you about them. You can tell us about the journeys that we don’t do. After all, its an ideas game in this neck of the woods. We gather the ideas, you use them. And vice versa.

Let’s see if we can inspire you. Let’s see if you can inspire us.