Articles Archive for May 2010
Consulting, Life : Work »
Back in my days, it was the good old times of the Rolodex, typewriters and Cyndi Lauper. Now we have Blackberries, Ipods, pads, etcetera and Lady Gaga. We have come a long way. The only constant since then is Madonna.
Back in 1984, her chart-topping single was titled, “Like a Virgin.” Her most recent chart-topping single was titled, “Give it To Me.” In business, we call it kaizen – continuous improvement.
Understanding this tectonic shift in power is crucial towards navigating brand sthrough a changing landscape. Learning how to use the …
Consulting, Featured, Life : Work »
Tim Ferris has 7 ways to deal with haters. Maybe we can all take a leaf from the guru of the “Four Hour Workweek” in our lives. Hey, after all – he’s only working four hours a week, yet makes millions, and pursues his passion endlessly. Originally posted by Amy-Mae Elliot on Mashable in her piece : Tim Ferriss : 7 Great Principles for Dealing with Haters.
1. It doesn’t matter how many people don’t get it. What matters is how many people do.
Ferris argues that if your objective …
Headline, Life : Work, Marketing »
To launch the KLM Economy Comfort seats, the airline levitated a man. Magician Ramana seemingly floats on an invisible seat – tying in wit KLM’s new advertising campaign, ” Choose Your Personal Kind of Comfort.” It’s a creativity that injects a little wonder and magic into our lives, and float in the air with pleasure.
Advertising, Headline, Life : Work »
Graphic design and typography superstar, Stefan Sagmeister, recently created Standard Chartered a masterpiece. In the era where giant financial institutions have bit the dust, leaving insecurity littered in its wake – it is a timely indeed for this declaration : “Here for good.” Fantastic copy too.
“Can a bank really stand for something? Can it balance its ambition with its conscience? To do what it must. Not what it can. As not everything in life that counts can be counted. …
Featured, Life : Work, Marketing »
The mayor of Topeka, Kansas recently induced the sound of jaws dropping all over the world. His city was changing its name to Google. And Google, to return the honor, has changed it’s name to Topeka.
Eric Schmidt on Google’s blog has declared that : Googlers should be now referred to as “Topekers,” or “Topekans,” and everything Google should be renamed to Topeka, giving birth to Topeka News, Topeka Talk etc. The post included rules for “proper Topeka usage” such as “before our blind date, I had ‘Topeka’d him.”
It was all …

