Here’s the basic profile.

A cult brand isn’t accountable to any authority except his own. The cult brand is always in charge one hundred percent. The brand dictates how the subjects spend every minute of their time. Cult leaders are masters at getting their message across in very subtle ways, so that even if they’re caught on a wiretap their comments won’t incriminate them specifically. But the subjects understand the shorthand. He’ll polarize issues and create conflicts based on them versus us, black and white. The cult is right and anyone who’s not in the cult is wrong and wants to destroy them. He won’t allow any dissent. He’ll take extreme views, outrageous views, and wait for a subject to question him – to test loyalty. Subjects are expected to give everything to him – their time, their money. He’ll exercise absolute control over the subjects, they will have to give up their pasts.

In actuality, this is a phrase from Jeffrey Deaver’s, ” The Sleeping Doll,” and it is about a cult leader. But some of it is relevant to a description of what a cult brand could be. And the internet is helping.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.