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The Quick Acid Test For Your Brand

2 May 2009 by Susan T 21 Comments

There is often a great abyss ( or what marketing people call a perception gap) between what a company’s marketing people think about the brand (after orientation, mind-warping literature, and being surrounded by company slogans day and night) and what the people on the street REALLY think about a brand.

Here’s a quick acid test. Grab your video cam, grab your most thick-skinned executive, or a long-suffering friend – preferably a good-looking one and hit the street. Ask 20 people within your target market what they REALLY think about your brand. Ask them if they would buy it. And if not, why. Then go back to the office and revise your marketing plan.

And if you can’t do it, we will and compile the results within 5 working days. We hit the streets, you fill the gap. Before the competition does.

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21 Comments »

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