What to do when the bear is on rampage – take out an insurance on your business by marketing.

Guerilla marketers know that bad times are not an excuse to slow down. In fact it is time to gear up! It’s time for a picking! Here’s some reasons why smart marketers step up when times are down!

1. People will forget you (WARGH!) – the average Malaysian public is bombarded with X amount of advertising messages in a day! In a study, a TV commercial was shown on TV once a week for 13 weeks. After 13 weeks, 63% of people surveyed remembered the spot. One month later, 32% recalled it. Two weeks later, 21% remembered it. 79% FORGETS it after six weeks. Wah lau.

2. Kiasu alert! Your competition is not quitting. You snooze, you lose. People are spending money to make purchases anyway, so if you don’t make people aware that you are selling something, they will spend it on your competitors.

3. Marketing only makes you stronger. If you do not advertise and market in bear times, your reliability and your reputation will get hurt. Visibility during recessions just amplify the strength of your service or product – shouting that you are still around! Non-visibility is a sign of failure.

4. It gives you extra mileage! Marketing in bad times just gives you a golden opportunity to seize your competitor’s audience because they have cut out marketing budgets!

5. Marketing is like an insurance premium. You cease paying, and you have to start all over again. People forget, people lose awareness and the hundreds, thousands of ringgits you used in your past campaigns will all come to zilch.

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