No it wasn’t a demonstration against a politician.

Ass-vertisers and marketers, don’t get your knickers in a bunch in the softening economy. If you are a creative brand, get creative.

Here’s a sight which jarred even New York city’s most jaded commuters. Scantily clad men and women in front of Grand Central Terminal flashing underwear with “Booty Call” on their bums. Cameras flashed, employees gaped from high-rise windows, photos were posted on the internet.

It was a marketing campaign by New York Health and Racquet Club to promote a butt-building class.

J.Travis, brand manager for New York Health and Racquet Club said that it was fabulous. It was definitely more attention grabbing than your regular five-figure billboard. And definitely cheaper than any other five-figure one full-page full-color. Or even that 30-second slot on primetime. And tonnes sexier.

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