6 Steps To A Creating An Effective Ad
Seven steps to unleash the creativity, but more importantly, the effectiveness!
1. Find the drama. What’s so interesting about your product?
2. Translate it into benefit. People buy benefits. NOT features. People don’t buy cars – they buy cool factors, speed, poshness, stylo-mylo-ness, economy, performance or power. Stick with one two or three.
3. State your product’s USP as honestly as possible. Use “almost” if you aren’t sure.
4. Motivate your target to get involved – request them to visit a store, make a phone call, visit website, free demo. Tell them exactly what to do!
5. Be sure that you are communicating clearly, when you create an ad, show it to ten people, ask them what the main point is. If 1 person misunderstood, then 10% has misunderstood the ad. That’s a big loss.
6. Measure your return on investment.
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