Why do marketing people need to know this? Because reputation building is long-term, not short term. Remind your selected spokesperson to speak from the heart. Train your spokesperson to do so during media workshops.

7 Tell-Tale Body Language Signs
1. Little or no eye contact
2. Physical expression will be limited - gestures will be mechanical
3. Person seems to shrink or take less space
4. Hands may go up to throat or face
5. Unlikely to touch his chest with open gestures
6. Timing between gestures and words are off
7. Emotions and …

No it wasn’t a demonstration against a politician.

Ass-vertisers and marketers, don’t get your knickers in a bunch in the softening economy. If you are a creative brand, get creative.

Here’s a sight which jarred even New York city’s most jaded commuters. Scantily clad men and women in front of Grand Central Terminal flashing underwear with “Booty Call” on their bums. Cameras flashed, employees gaped from high-rise windows, photos were posted on the internet.

It was a marketing campaign by New York Health and Racquet Club to …

There is often a great abyss ( or what marketing people call a perception gap) between what a company’s marketing people think about the brand (after orientation, mind-warping literature, and being surrounded by company slogans day and night) and what the people on the street REALLY think about a brand.

Here’s a quick acid test. Grab your video cam, grab your most thick-skinned executive, or a long-suffering friend – preferably a good-looking one and hit the street. Ask 20 people within your target market what they REALLY think …

Here’s the basic profile.

A cult brand isn’t accountable to any authority except his own. The cult brand is always in charge one hundred percent. The brand dictates how the subjects spend every minute of their time. Cult leaders are masters at getting their message across in very subtle ways, so that even if they’re caught on a wiretap their comments won’t incriminate them specifically. But the subjects understand the shorthand. He’ll polarize issues and create conflicts based on them versus us, black and white. The cult is right and …

1. Website
2. E-mail
3. Advertisements
4. Blogging
5. Signages
6. Circulars
7. In store decorations

Seven steps to unleash the creativity, but more importantly, the effectiveness!
1. Find the drama. What’s so interesting about your product?
2. Translate it into benefit. People buy benefits. NOT features. People don’t buy cars – they buy cool factors, speed, poshness, stylo-mylo-ness, economy, performance or power. Stick with one two or three.
3. State your product’s USP as honestly as possible. Use “almost” if you aren’t sure.
4. Motivate your target to get involved – request them to visit a store, make a phone call, visit website, free …

Easy-peasy.
1. Name purpose in a sentence with target audience in mind
2. Name product USP (something that your product or service has that no one else has)
3. Name emotion to be involved

E.g
The purpose of Hell’s Angels beer will be to convince legal drinking age males – 18-45 –that Hell’s Angel’s beer will make you extra cool. This will be accomplished by listing the unique taste of Hell’s Angels, extra smooth with a flourish of tangerine at the end. The mood and tone of the advertising will be gothic, funny, …

What to do when the bear is on rampage – take out an insurance on your business by marketing.

Guerilla marketers know that bad times are not an excuse to slow down. In fact it is time to gear up! It’s time for a picking! Here’s some reasons why smart marketers step up when times are down!

1. People will forget you (WARGH!) – the average Malaysian public is bombarded with X amount of advertising messages in a day! In a study, a TV commercial was shown on TV once …

Chris Langan, is by far, the cleverest man in the world. Just how clever? The average bloke’s IQ is about a 100. Chris’s top’s the cerebral chart at 200.Einstein was said to have an IQ of 150. He was speaking by 6 months of age. He could walk into a foreign language class and in 2-3 minutes, skim the texts and ace the test.
In 2008, he appeared on a TV show, 1 vs 100 where a single man pits his wits against a 100 ordinary people. Chris took USD250k home …

Einstein-haired celebrated and bestselling author of “Blink” and “Tipping Point” is back with another jolt of uncommon insight. His new book, “The Outliers,” dedicates itself to tell the secret of success and it seems that talent isn’t just it. He pursues the fact that success is born out of opportunity, hard work, timing and luck.
From Bill Gates to Steve Jobs, to the Beatles, Gladwell suggests that success = 50% perspiration + 40% situational + 10% inspiration.
Although an ardent fan of Gladwell’s magic touch of making unfathomable research data into enjoyable …