Well, it does.

Option A : A large, well-known, brand name agency with a long term track record of success.

Option B : A small, relatively unknown firm with a short track record.

Let’s say both performs well. How do you make a choice?

Option A if :

• You need ice-breakers at those corporate cocktails
• You like your account managers to change every season
• You like to brag on how much you spend on your PR people – somehow “I only spent a 120 big ones on my PR is not as glamorous as saying I spent half a mil on my PR
• You like to show your friends, business partners and family members pictures of your PR person with other famous people

Option B if :

• You want a more relaxed PR person who does not look like they are on a caffeine drip
• They look less down on their noses on your PR spend – they work for every ringgit they earn too
• Your business matters to them, so they want to know how your business is doing and they bend over to service
• They believe that great client-agency relationships make great work
• They want to create great work, that’s why they started out on their own

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