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5 Client Hacks – Really Know the Client

29 April 2009 by Susan T No Comment

Account people should know their clients like the back of their hand. It makes their communications plan a whole lot tighter.

  • Do field trips. Meet your client’s customers, travel with the salespeople.
  • Live a little in the client’s work space. Walk the corridors, eat at their haunts, see how they work.
  • Spend quality time with them. Get to know them outside of their workspace. How about a meal?
  • Know the trade. Reap more knowledge about their industry, check their webbies, Google them up once a month. Keep and eye on the enemy. Quarterly, provide a report on the competition.
  • Use their products. It’s good manners and you get the experience.
  • Share/Save/Bookmark

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