Why do marketing people need to know this? Because reputation building is long-term, not short term. Remind your selected spokesperson to speak from the heart. Train your spokesperson to do so during media workshops.

7 Tell-Tale Body Language Signs
1. Little or no eye contact
2. Physical expression will be limited - gestures will be mechanical
3. Person seems to shrink or take less space
4. Hands may go up to throat or face
5. Unlikely to touch his chest with open gestures
6. Timing between gestures and words are off
7. Emotions and …

No it wasn’t a demonstration against a politician.

Ass-vertisers and marketers, don’t get your knickers in a bunch in the softening economy. If you are a creative brand, get creative.

Here’s a sight which jarred even New York city’s most jaded commuters. Scantily clad men and women in front of Grand Central Terminal flashing underwear with “Booty Call” on their bums. Cameras flashed, employees gaped from high-rise windows, photos were posted on the internet.

It was a marketing campaign by New York Health and Racquet Club to …

There is often a great abyss ( or what marketing people call a perception gap) between what a company’s marketing people think about the brand (after orientation, mind-warping literature, and being surrounded by company slogans day and night) and what the people on the street REALLY think about a brand.

Here’s a quick acid test. Grab your video cam, grab your most thick-skinned executive, or a long-suffering friend – preferably a good-looking one and hit the street. Ask 20 people within your target market what they REALLY think …

Here’s the basic profile.

A cult brand isn’t accountable to any authority except his own. The cult brand is always in charge one hundred percent. The brand dictates how the subjects spend every minute of their time. Cult leaders are masters at getting their message across in very subtle ways, so that even if they’re caught on a wiretap their comments won’t incriminate them specifically. But the subjects understand the shorthand. He’ll polarize issues and create conflicts based on them versus us, black and white. The cult is right and …

1. Website
2. E-mail
3. Advertisements
4. Blogging
5. Signages
6. Circulars
7. In store decorations